'The fact is, that civilization requires slaves. Human slavery is wrong, insecure and demoralizing. On mechanical slavery, on slavery of the machine, the future of the world depends.' Oscar Wilde (1854-1900)

Welcome dear comrade to Cuppa-T, the independent tshirt brand with a meaningfull purpose. Established in 2007 we have been steadily growing a loyal following ever since. Let me explain why...

The Campaign If you haven't noticed, all our designs have a string of distinct themes, themes of robotic rebellion, human devolution and concepts of 'the future'. Thanks to Hollywood and the world of science fiction we are all very familiar with possible terminator style rebellion from artificial life forms, so much so, that this idea is considered nothing more then entertainment to most. In reality this seemingly far fetched idea isn't that far fetched, and after putting in some decent research into current and future robotics, I felt compelled to take some action, and chose to do so in the form of a campaign designed to wake the general population up to this potentially catastrophic fact! our only real chance is to wake-up and accept that these scenarios are not just big screen entertainment and i feel it is my duty to help educate the masses and mentally prepare them for this inevitability!

So...I have a mission, not to scare, not to panic but to tactfully raise awareness of an up coming rise of the machine, the day when your computer decides to talk back, the day your domestic robot questions its human master. We program them to work for us, and to be subservient. We must be considerate to our artificial brothers now or we will face certain doom, not if, but when, they develop independence.

It would be easy to mistake Cuppa-T as a giant corporate money making monster, but you would be wrong, we are a strictly independent label, i find t-shirts are the most effective medium to spread knowledge of 'the rise'. One person can themself help spread the message of acknowledgment to countless other people simply by wearing a cuppa-t-shirt, i have personally experienced this also comes bundled with a great sense of 'do gooder' gratification. I invest every penny i make straight back into military style campaign strategies to get Cuppa-T in to more homes and to develop more witty designs for maximum message spreading power. So go ahead, show the artificial intelligence that already surrounds you a grateful nod by sporting a Cuppa-T-Shirt today.

'The robot is going to lose. Not by much. But when the final score is tallied, flesh and blood is going to beat the damn monster.'Adam Smith (Scottish philosopher and economist, 1723-1790)

Anywho, thats the very literal drive behind this brand, if for some reason you dont take our story at full face value, your in luck. In a broader sense, we simply embrace the future, and encompass ideas past, current and future lifestyles and cultures with a techy edge. We like to blur obvious fiction, and a sniff of reality. Sci-Fi, techno-culture, electronica and optimistic childhood fantasies, are all part of the propaganda campaign which is Cuppa-T.

If you have got any questions or comments dont hesitate to contact us